TRUEFAN
Ever try to buy a concert shirt from your favorite artist in a dimly lit club and you don’t really know what you’re buying? It’s okay, we’ve all been there, but wouldn’t it be better if we had an easier way to view merchandise from our favorite artists before their next show?
Welcome to TRUEFAN
Lead UX Designer
As the Lead UX Designer, I was involved in this project from the beginning. Ideating, prototyping, researching, and much more. As a fan of music, this was a true passion project for me. Being able to use my own merchandise designs for the high-fidelity prototype was a full-circle moment for me.
The product page
The product page for any merchandise is important, especially when it is a personal brand like an artist. With TrueFan, the goal was to make sure concert merchandise was easily preview-able before a show so fans could see the collection and budget accordingly.